Birdsnest had an idea to capture the connection between everyday working Australian women and their thoughts on fashion and style. Deciding on a different approach than using fashion models, Square Fish came on board to tell the story of working country women and their connection to clothing viewed through the paradox of femininity and practicality.
As if she wasn’t busy enough being a Mum to three boys, Gabby also runs a successful florist business in Cooma. Like the flowers in her shop, Gabby is inspired by colour and likes to incorporate it into her wardrobe.
Square Fish helped Birdsnest tell Gabby’s story, spending the day with her and her family as she prepared the boys for school and then headed to work.