Legendary Australian country outfitter RM Williams, wanted a way of wishing their customers a Merry Christmas.
Rather than a traditional email mail out, they came to Square Fish to work with them on a video concept using various members of their factory staff.
Our team headed to the RM Williams head office in Adelaide where a large proportion of boots and leather goods are still made. Using various Christmas messages on card, we filmed through out the factory and the boot room.
The result was a nice little piece that was pushed through the RM Williams social channels and by newsletter.