McDonald Holdings (MDH) represent six generations of a family farming business which has bred cattle in Australia for 190 years.
Running 175,000 head of cattle across 14 properties in Queensland, and with a genuine farm to fork approach, MDH had an incredible story to tell and wanted Square Fish to tell it.
The MDH story fell right into the passion of Square Fish – an agricultural story that has been passed down for generations.
With proven strength in agricultural filming, Square Fish structured the shoot around a long muster, following the team as they moved a herd of cows and their calfs across one of their vast properties in Queensland. Some months later, Square Fish re-joined the MDH team to film at their busy feedlot.
The result, a humbling and beautifully craft video that tells the long family history of MDH.
Production Company: Square Fish
Audio Mix: Take 2 Audio
Motion Graphics: Hamish Boyd.