Bogo Merinos is an industry leading supplier of Merino and Poll Merino genetics to Australia’s sheep and wool industries.
To coincide with the launch of their new website and logo, Bogo asked us to help capture the story of their annual sale day.
If you’re in the wool business, there are few days more important than sale day so we were happy to be a part of it.
Rather than just telling a brand story, we decided to focus the video around the main event on Bogo’s calendar – it’s annual ram sale day. Starting nice and early, we captured the day as it flowed from yarding up the sale Rams to agents, auctioneers and buyers filling the tent.
The end result is a product that Bogo has been able to place on the homepage of their website and use to market future sales.